Target Audience Research

Target Audience of Individual Films - Harry Brown

Harry Brown is a British Crime-Thriller Film  directed by Daniel Barber .  The casts consist of slightly older actors and actresses for example Michael Caine who plays the character Harry Brown , Emily Mortimer and David Bradley. The use of an older casts  tells us that the film isn't targeted at younger audience but is aimed at older audience . The film contains a lot of violence and strong language , drug use and sexual content and  the film is obviously  rated 18 ; So there's another reason why the film isn't targeted at a younger audience . I think the film has a primary target audience of Age 18-29 .

Harry Brown is a British film and the  film has a well known cast especially Ben Drew who plays as Noel Winters . Ben Drew is a music artist and having him in the film is also a huge advantage as he will attract the younger audience ,  his fans and there would be a lot of fan base audience wanting to watch him . Also the location of where the film is shot is important , the director has decided to shot this film in south London and because of this it will attract a lot of people who live in London to watch this film and the representation of youth in the film means the teenagers would be interested in watching this film .

 In the data below you can see that there's a range of audience group who saw the film gave it a high rating. This Film has managed to hit every target audience group and made it a success.

Votes	Average
Males	35107	7.3
Females	2787	7.2
Aged under 18	345	7.8
Males under 18	313	7.8
Females under 18	32	7.6
Aged 18-29	21205	7.3
Males Aged 18-29	19658	7.3
Females Aged 18-29	1547	7.3
Aged 30-44	13229	7.2
Males Aged 30-44	12376	7.2
Females Aged 30-44	853	7.0
Aged 45+	2889	7.2
Males Aged 45+	2601	7.2
Females Aged 45+	288	7.5
IMDb users	44759	7.3